What is st ides malt liquor?

St. Ides Malt Liquor was a popular brand of malt liquor that was first introduced in the 1980s. It was marketed as a high-alcohol beverage with a smooth and refreshing flavor. St. Ides gained a reputation as a popular drink among urban youth, particularly in the hip-hop community.

The brand was known for its strong advertising campaigns, which featured prominent hip-hop artists and athletes. St. Ides also released a series of "hood commercials" that depicted the lives of young black men in urban neighborhoods.

In the 1990s, St. Ides faced some controversy due to its high alcohol content and aggressive marketing tactics. Some critics argued that the brand was targeting vulnerable populations, such as young African American men, with its marketing strategies.

Despite its popularity, St. Ides faced a decline in sales in the late 1990s and early 2000s. The brand was eventually discontinued, but its legacy lives on as a symbol of the hip-hop culture of the 1990s.